Experiential Marketing with Food Trucks | Florida Brand Activations

Juice Truck

In Florida, it get's hot, especially on artificial turf. We think this is one of the reasons sporting activations with a juice truck is just genius for the Tampa Bay area and really all of central Florida. When an athlete's endorphins are running high and they're excited and your trying to share your products with them a refreshing drink helps dial in those emotions and bring a sense of calm and relief and nothing anchors your brand like a brand activation with a food truck. A food truck activation generates the same kind of experience you want a customer to feel emotionally when they love your product and associate your brand with that high, that's the essence of why experiential marketing is so effective and frankly, it's addictive. Live events with interactive experiences make a lasting impression on your target audience few things make a better impression than food truck pop up marketing.

Once you see a client with that moment of magic on their face, you're going to keep chasing it. We've seen it and watched it play out. We're here to tell you, we can help you catch it. We love coming up with creative ways to put a prospect in a memorable moment that will change how they feel about your product or service. It's not easy to get someone excited about financial services, but when you hand them a frozen creamsicle, it's a pretty good start!

Some of the brands we've worked with on activations:
Adidas
Captain Morgan
Chase Bank
5/3 Bank
Daytona 500
A&W Root Beer

Testimonials

We love our foodies

Jessica Norman⭐⭐⭐⭐⭐

2 months ago

I had such a great experience with Tampa Bay Food Trucks! Tish was amazing from start to finish, the team was incredibly organized, responsive, and easy to work with. They brought together an amazing variety of food options, and delivered high-quality, delicious meals that our guests absolutely loved. We used Miso Lucky Food and they were AMAZING!! I loved how seamless everything felt on the day, set up was smooth, service was efficient, and the vendors were friendly and professional. It created such a fun, relaxed atmosphere and added something really unique to our event. If you’re looking for a way to elevate your event and give guests something memorable, I would highly recommend them. They truly made the whole experience effortless and enjoyable!

Stephanie Lowe⭐⭐⭐⭐⭐

4 months ago

Can’t say enough great things about Kim and working with her to secure food trucks for my daughter’s wedding! Kim was very helpful in helping us select the amount of trucks we need and kept in contact throughout the whole process! We had a pizza truck and a barbecue truck and both were delicious!!! I highly recommend using Tampa Bay Food Trucks for whatever event you need!

Anthony S⭐⭐⭐⭐⭐

3 months ago

TBFT did an amazing job at our event last week. Mr. Blasco and his team had excellent communication. The trucks were clean, on time, and ready to serve. The cleanup was breeze. I would recommend their services to anyone and everyone. Thanks guys!

Tammy McCarthy⭐⭐⭐⭐⭐

10 months ago

Tampa Bay Food Trucks was our first and is still our primary booking agency since we started our business, in 2022. Mike, Kim, Ben , and Tish , have all been our mentors, plus the other food truckers affiliated, have become our food truck family. It’s an incredibly close-knit network of people who can count on each other, in all circumstances. We have established a good reputation and means of income, because of Tampa Bay Food Trucks! Forever Grateful, Tammy McCarthy 1 Up Burger

What's better than handing out beer at a football game? Creamsicles!

Experiential Activation

Tapping into childhood nostalgia is one of the many tools within our quiver. Handing out ice cream prior to an NFL football game with the Tampa Bay Buccaneers was easier than giving candy to children on Halloween. The smiles that ensued made it all worthwhile for 5/3 Bank. Branding and community connection were definitely fostered at this experience. Teaming with the Buc's on sponsorship definitely has its perks and this is one of them. Not just anyone gets to roll up on a stadium and give out frozen swag, it's a process and one well worth it if you're looking to make an impact. When traditional marketing isn't what you seek, we can likely help.

FAQs

Food truck experiential marketing is a live brand activation strategy in which companies deploy a branded or wrapped food truck to create direct, in-person experiences with their target audience. This is achieved through sampling, giveaways, or immersive engagement. Unlike traditional advertising, experiential campaigns create physical memories, which is why brands consistently report higher recall rates from live activations than from digital or print placements. Why use experiential marketing? Simple, they'll remember you, in all the noise and all the next biggest attention grabber, it doesn't get much better than a 25' long billboard handing out unique experiences.

A one day activation for a few hours will likely start around $15,000. It's really hard to remove a vehicle from service, wrap it, staff it and make all the magical things that make experiential marketing effective for less than that.

Yes, we can provide BA's for you or supplement the team you already have. Executing the activation seamlessly requires the right team, and yes, we have those team members.

There are times for adult beverages, most brands don't want to go that route and that's understandable. We once wrapped a truck for a little brand called Captain Morgan and let's just say it was a hit and people were aghast at the fact we were giving out free adult beverages. Naturally wet zones and all local, state and federal laws will need to be followed regarding offering the consumption of alcohol.

Yes, our team wraps trollies, buses, even the occasional motorcycle or off road vehicles. We are locked at the hip with our wrap partner and their production team ensuring we're delivering engaging experiences as our clients intend them.