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Tampa Bay Food Trucks

Top Food Trucks to start or rebrand your existing truck to in 2016:

Considering opening a food truck soon? We have revisited our list from the previous year on what food truck concepts we think would fare well in 2016. Check out our list, and do some research as well if you are reading this blog after the 2016 year.

Spotlight On: Nico's Arepas Grill

Nico's Arepas Grill is the food truck that came about due to Adrian Castillo, one of our resident food truck operators. If you are craving arepas, call Tampa Bay Food Trucks to book Nico's Arepas Grill!

Social Media for Food Trucks: Part V

Hi Food Truckers! Welcome to Part V of our Social Media for Food Trucks series. Today we're focusing on Instagram!

Instagram is a visual, photo-based social media platform that you can only post to by using the app on your smart device. Each user posts one photo at a time with the option to include a caption and hashtags (more on this in a moment!), and these photos make up their "gallery." Much like Facebook, the idea as a business is to showcase what you do in the most appealing way possible, while attracting followers.

So step one is to make sure your photos are attractive!! Insta users love beautiful, well lit, well composed photographs. For best results, take photos in natural light (not directly sunlight- it's too harsh.)

"Tagging" other people in your posts varies by platform. We went over how to tag a business in a Facebook post in series III, whereas Instagram is slightly more complicated. There are multiple ways to tag your photo using Instagram:

  1. You can tag your photo by adding a location as mentioned in series 3. This is called a "geo tag" where you are "tagging" the geographical location you're currently at. In most cases, you will need to have location services enabled for the app you are using before your phone will allow you to do this. (Check the settings on your device.)

  2. You can tag another Instagram user in the photo itself by clicking "tag photo" and searching by username (ex. @tbftr.) Depending on how the account is set up, this will enable the photo to appear under the "Photos of You" section on the profile of the user you tagged. This should be used when you are actually displaying another user in a photo, or are participating in an event with them.

  3. You can tag within the text of your caption in two ways: a) using a username (@tbftr) or b) by using a hashtag (#tbftr.)

The @ symbol before a username should be used to communicate one on one with people, as it creates a notification to that user letting them know someone is speaking to them. For example, Dochos Concession may post a photo captioned: "Great event with @tbftr tonight!" and we would respond "@dochosconcession Your amazing food made the evening!" If we just responded "Your amazing food made the evening!" without the "@dochosconcession" tag, they may not notice that we responded. So tagging when you answer is key.

Contrastingly, hashtags should be used to tag your photo as part of a larger conversation. For example, you may post a photo of your broken fridge with a caption like: "Oh no! Our refrigeration system failed last night…looks like we'll be starting over today. #caseofthemondays" The use of this #caseofthemondays hashtag will "tag" your post along with all other posts where someone used the same hashtag to show your photo as being a part of the same "conversation" about Monday bummers. This is also where using tags such as #foodtrucks #tampa, etc. are beneficial and can help you reach people who may be looking at photos tagged #tampa, but were not previously fans of your truck. There is a bit of an art to finding hashtags that both apply, and work for your truck. Try a few out and see what kind of response you get!

Encourage your customers to tag you in their photos on all platforms as well, and monitor the content. This is a great way to observe your business from the eyes of the public and watch for how your food is being served, received, the general customer experience, and anything that you are doing well, or that could be improved.

Have any questions? Is there an area we failed to cover? Let us know, and we would be happy to help you all market as effectively as possible. This isn't goodbye, as we'll be sharing more tips and tricks shortly.

Social Media for Food Trucks: Part IV

Want to add an event to your Facebook page but don't know how to do that? We take you through the steps of adding events to your Facebook page. We also show you how to "invite" other pages to your event if you are creating your own.

Social Media for Food Trucks: Part III

Learn how to tag people in your posts! And how to tag locations, and tag just about anything. We're here again to help you learn how to market with social media as a food truck. We give you a step by step account on how to tag things on Facebook.

Social Media for Food Trucks: Part II

Hey Food Truckers! Welcome to part II of IV in our "Social Media for Food Trucks" series. This week we're focusing on tips and tricks to keep in mind when posting on social media.

Many Thanks From Tampa Bay Food Truck Rally

Tampa Bay Food Trucks wants to take a moment to thank everyone that has supported us! We wanted to wish all of our fans, customers, and food trucks a good holiday season and we enjoy working with all of you! Our trucks and customers are what makes Tampa Bay Food Trucks possible.

Social Media for Food Trucks: Part I

Are you a food truck within our ranks, or a food truck somewhere in the country looking for some help with social media? This food truck blog is dedicated to helping food trucks market with social media better.

Food Truck Lunch Service

Wondering what food truck lunch service could mean for you? Whether your an employee heading out to the newly instated food truck service or a building manager wanting to instill it for your tenants - we can help you.

Food Truck Event: Grand Opening Events work with food truck catering

Food Truck catering is a simple process- far simpler than traditional catering. No sitting through tastings. No concerns over whether you will have the appropriate variety of food for your guests. You don’t have to worry about various dietary needs that your guests may have.