The Americanwiener hot dog truck we all know and love is back on the road with a new look, new name, new menu items, and same great American flavor. Say hello to the new 'Merica food truck!
The Americanwiener truck was in operation for approximately 3 years, and the rebranding process began approximately 6 months ago. Owners Amy and Ben Laffey were ready to give the truck an updated look, and while brainstorming the update evolved into more than a new paint job; it became a new and improved concept.
Ben credits his culinary school background for his desire to get more creative with their menu - thus pushing them to expand beyond their hot dogs, which were named one of the "Top 5 Hot Dogs in Tampa Bay." "There's only so much you can do with hot dogs," Ben said.
They decided on a change of name and style, but kept the American theme and their best selling dogs on the menu. They have added burgers, patty melts, and in the future want to add some more all-American items such as apple pie.
Their current crowd favorite on the truck is the Cowboy hot dog, served with BBQ sauce, cheese and grilled onions. Ben says they will be serving a hamburger and stuffed cheeseburger on the truck moving forward and is most excited about offering the new patty melt, which will consist of two patties served with grilled onions and American cheese on rye bread.